What is Caring Across Generations?

Caring Across Generations is building a national movement to transform the way we care in this country. We are harnessing the power of social action, social media and storytelling to spark connections across generations and to strengthen family and caregiving relationships.

Why Now?

The demographics of our country are changing. And so is our culture.

Every eight seconds, another baby boomer turns 65. Our population is about to be older than it ever has before. Far from a crisis, though, our “Elder Boom” is a blessing. We’re living longer and have the opportunity to spend more time together. The question is how we live as we age.

Right now, our country has no comprehensive plan to care for our aging parents and grandparents. More broadly, seven in ten of us will need home care at some point in our lives, due to disability or the simple process of getting older. And the vast majority of us—ninety percent, in fact—would prefer to stay at home instead of being placed in a facility. But for too many of us, home care is not an option. Moving in with family might feel like a burden, or we simply may not be able to get the level of care we need.

Care, though, is not confined to institutions. We have an unprecedented opportunity to bring care back home—where we feel most safe and secure, and surrounded by love – and to create much needed jobs in the process.

Caring Across Generations is building a national movement of the “caring majority” by executing on four major program areas: culture change work; local, state and federal policy advocacy; online campaigning; and field activities and civic engagement.

Culture Change

Collaborating with the entertainment, advertising and media industries, we are using storytelling to shift how Americans feel about aging, multigenerational relationships and the value of care. We want to create a culture that embraces the joys and complexities of aging, celebrates multigenerational relationships, and fully appreciates the value of care work - the work that makes all other work possible.

Local, State and Federal Policy Advocacy

We are advocating for a comprehensive approach that expands and supports a strong home care workforce and makes long-term services and supports affordable and accessible. As part of this, we are supporting the creation of a state innovation fund to bring all stakeholders to the table to unearth the most effective home care solutions.

Online Campaigning

Drawing on the strength of more than 100,000 online supporters, we advocate at the federal, state, and local levels — and win. Join us on Facebook, Twitter, or on our email list to keep in touch.

Field Activities and Civic Engagement

To date, we have built a national coalition of over 200 labor, consumer, advocacy, and policy organizations to advocate to transform the way long-term care is delivered in our country. With partners across the country, Caring Across Generations is also leading a senior voter engagement program as part of a multigenerational civic engagement strategy for the 21st century. In 2012, we engaged over 500,000 seniors and in 2014, we will reach another 250,000 in Maine, Missouri, Ohio, Minnesota and California.


Career opportunities:
Hawaii Long Term Care Organizer

Our Partners

  • SEIU
  • Hand in Hand
  • Take Action Minnesota
  • 9 to 5
  • National Council on Aging
  • Ohio Organizing Collaborative
  • Maine People's Alliance
  • Bend the Arc
  • NDWA
  • PHI
  • JwJ